YouTube Canada: Assessing the Economic, Societal, and Cultural Benefits

Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube in Canada. Through our rigorous economic modelling and survey capabilities, we found that in 2020 YouTube contributed $923 million CAD to Canada's GDP and 34,100 full-time equivalent jobs. Our research shows that YouTube fosters significant positive trends for Canadian creators in terms of professional goal achievement, business growth, and improved practical skills.

What you will learn:

  • Total economic impact of YouTube's creative ecosystem in Canada
  • How YouTube's "creative entrepreneurs" in Canada find opportunities and economic success
  • YouTube enhances employees' performance, and helps businesses connect with more customers in Canada and abroad

Topics: Economic impact, Thought Leadership, Canada, Digital business, Forward thinking newsletter - US, YouTube

From opportunity to impact - Canada - 300px