The Value of Franchising

The franchise business model plays an important role within the US economy. Prior to the pandemic, in 2019, the economic output of franchise establishments in the United States was about $787.5 billion and represented 3% of the country’s GDP. Most people immediately associate franchising with fast-food restaurants. However, quick-service restaurants are just a fraction of the entire sector, making up only a fourth of all franchised establishments, less than half of the workers, and just over a third of the economic output.

What you will learn:

• This study compares pay at franchised and non-franchised firms...
• ...uncovers areas where franchising supports business owners...
• ...and evaluates how franchisees are embedded in their local communities.