Vaccine developments and their implementation has shifted the balance of risks, providing a greater upside potential for the Nordic travel outlook. The pace of the travel recovery for each Nordic destination will largely be determined by their source-market mix.
A clear difference in responses to the coronavirus outbreak has been observed across the Nordics, with Sweden deviating from the wider region’s approach of imposing stringent restrictions on citizens and instead relying on individuals to voluntarily change their behaviour. This experience may affect traveller sentiment in recovery.
What you will learn from this report: