From Opportunity to Impact: Assessing the Economic, Societal and Cultural Benefits of YouTube

Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube. Through our rigorous economic modelling and survey capabilities, we found that, in 2019, YouTube contributed US$16 million to US GDP and over 300,000 jobs. Our research shows that YouTube fosters significant positive trends for creators in terms of professional goal achievement, business growth, and improvement practical skills.

What you will learn:

  • Total economic impact of YouTube's creative ecosystem
  • How YouTube's "creative entrepreneurs" find opportunities and economic success 
  •  YouTube enhances employees' performance, and helps businesses connect with more customers at home and abroad

Topics: Economic impact, Thought Leadership, Wearable technology, Forward thinking newsletter - US, Creative

from opportunity to impact