The IBM Institute for Business Value engaged Oxford Economics to survey more than 5,600 global executives in 18 industries and 48 countries to gauge their current skills challenges and assess future needs.
Our survey respondents confirmed the massive changes occurring across industries worldwide, as well as technology's influence on consumers. For example, 75% of global business, government, and higher education leaders believe that consumer buying behavior is shifting from a strictly product/service basis to an experience basis. 85% indicate competition is coming from new and unexpected sources, and 67% say that traditional boundaries between industries are blurring as industries are reshaped. As a result, many business leaders believe their structures and processes need to change too.
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