Job Vacancy - Oxford Economics - Inbound Marketing Executive (London)

About the role and team 

You will build and grow a new Demand Generation team in Oxford Economics’ Marketing department. You will play an important and central role in driving our ambitious acquisition and demand generation goals. Working with the marketing & sales teams you will be ​focused on acquiring and retaining new customers through the management of online and offline marketing programs including webinars, content, email, social, lead nurturing, partner marketing, events, and analytics. You will collaborate with an array of cross-functional team members (sales, economists and analysts, marketing) to increase marketing’s contribution to revenue. You will play an active role in all lead generation activity. You will create specific persona-based lead generation campaigns, localising for the different territories. You will perform ongoing tracking and reporting on B2B lead marketing initiatives. Working with Head of Marketing you will create buyer personas localised which identify customer needs in each market. 

 

Responsibilities and deliverables: 

The role holder will be responsible for: 

Lead / Demand Generation 

  • Take the lead on defining and implementing lead generation initiatives, with executional support from the field marketing team 
  • Grow new, quality leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers), SEO optimisation, conversion optimisation etc 
  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, word of mouth, and events to drive customer acquisition 
  • Design and implement initiatives to increase the quality of leads 
  • Development of localised buyer personas to support initiatives to increase lead quality 
  • Management and optimisation of lead scoring strategy 
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers 
  • Propose & implement new and improved inbound marketing campaign ideas 
  • Continually look for new ways to generate leads and manage targeted list development 
  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics  

Content Marketing & Nurturing 

  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, case studies, reports, webinars, infographics, etc) 
  • Development of timely and evergreen content to attract and delight customers throughout the buying journey (creation of bespoke content, re-purposing of existing content)  
  • Ongoing monitoring of new and emerging trends, keeping your ear close to the ground, ensuring we have content and messaging ready for marketing and BD to utilise for each trend 
  • Increasingly becoming predictive, able to foresee likely trends before they emerge and produce content in near real-time 
  • Optimise marketing automation and lead nurturing processes through email, content, and social channels 
  • Utilisation of story-telling and trust-based copywriting techniques to improve our messaging towards the C-suite 

Social Media Community Management 

  • Social Media Community Management 
  • Publishing regularly on social media to support our lead generation goals, optimising our social media strategy on an ongoing basis 
  • Monitoring interactions and engaging directly with our community to build and deepen relationships 
  • Community building: proactively develop and grow our social media community 

 

Key Performance Indicators 

  • Lead volume 
  • Lead quality 
  • Traffic to lead conversion rate 
  • Revenue generated by marketing 
  • Revenue influenced by marketing 
  • Social media engagement 

 

Role Requirements: 

  • Minimum of 5 years’ relevant B2B marketing experience, with at least 2-3 years in an inbound or content marketing role 
  • Experience with a marketing automation platform such as Hubspot or similar 
  • Experience with a CRM such as Salesforce or similar 
  • Excellent copywriting skills 
  • Fluent in English (spoken and written), perfect grammar and an eagle proofreading eye 
  • Excellent communication and interpersonal skills 
  • Creative thinker and problem solver 
  • Efficient organisational and time management skills 
  • Data-driven and research-oriented 
  • Proficiency in marketing automation and blogging software features  
  • HTML/CSS, Canva hands-on experience is an advantage 
  • A natural eye for and interest in design principles (though you don’t necessarily need formal training in design) 
  • Proficiency in project management tools (Smartsheet experience desirable) 
  • Willing and unafraid to embrace change to drive improvement 
  • Self-confidence, drive, competence, and a willingness to learn 
  • Understanding of key performance indicators 
  • Strong business awareness and commercial mindset 

 

How to Apply

To apply for the role, please submit a CV and covering letter, detailing how you meet the person specification and where you have relevant experience of elements and attributes of the role. The closing date for applications is 13th November 2021. 

Oxford Economics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

About Oxford Economics

Oxford Economics was founded in 1981 as a commercial venture with Oxford University’s business college to provide economic forecasting and modelling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world’s foremost independent global advisory firms, providing reports, forecasts and analytical tools on more than 200 countries, 250 industrial sectors, and 7,000 cities and regions. Our best-of-class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social and business impact. 

Headquartered in Oxford, England, with regional centres in London, New York, and Singapore, Oxford Economics has offices across the globe in Belfast, Boston, Cape Town, Chicago, Dubai, Frankfurt, Hong Kong, Houston, Johannesburg, Los Angeles, Melbourne, Mexico City, Milan, Paris, Philadelphia, Sydney, Tokyo, and Toronto. We employ 400 full-time staff, including more than 250 professional economists, industry experts and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Our global team is highly skilled in a full range of research techniques and thought leadership capabilities, from econometric modelling, scenario framing, and economic impact analysis to market surveys, case studies, expert panels, and web analytics. 

Oxford Economics is a key adviser to corporate, financial and government decision-makers and thought leaders. Our worldwide client base now comprises over 2,000 international organisations, including leading multinational companies and financial institutions; key government bodies and trade associations; and top universities, consultancies, and think tanks. 

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